Wago is about producing ideas that walk. We started as RandomAlphabets, the non-profit arts collective. That same small group of people, doing flashmob and guerrilla projects on-ground, using on-line tools to put it all together. An idea could be one that is bizarre, or could be one the fits right into the vacuum of what's out there. Either way, if it's one that you're talking about, then that's the kind of work we do.