Landlords
Zain HD started the non-profit arts collective, RandomAlphabets in early 2008 with the support of a few good talents. In late 2009, he set up Wago Sdn. Bhd. as an affiliate of RA and hired the people who volunteered for the non-profit, to do similar work. Around the same time, he was part of a team to develop the on-line social media strategy for a regional bank and led another team, to do a series of on-ground activation projects involving over 400 people, for a clients’ nationwide rebranding campaign.
The journey so far, is much like DNA’s double helix. In university, he read law while tutoring maths to high school students. In order to manage projects there was an equal need to have ideas for those projects. Always two elements working hand in hand, like now with RA the non-profit, and Wago the company. And in that company, there’s the on-line work and the on-ground work. To manage both of that, there’s Zain and there’s Hassan.
Hassan Alsagoff has a short attention for satisfaction. After some odd jobs, in 2007 he found professional refuge as a Strategic Planner for a few years that demanded perpetual new insights, creative problem solving and ideating new approaches for growth. Fortunate to have been mentored in a couple of multinational ad agencies, he picked up a lesson or two on building brands the traditional way.
The learning curve has always been about dissatisfaction with the status quo and the will to explore further. In 2008 he took on a passion project and teamed up with Zain to grow RandomAlphabets into a brand and not just another moniker. One hit was all that was needed to turn him into an entrepreneurial junkie and evidently set up Wago Sdn Bhd in 2009. Having juggled between traditional work and business, advocating change meant to live it each day. Collaboration is one of the drivers of Wago and that’s where Hassan and Zain put two and two together.
