RHB Internet Banking

This client was a bank looking to support their launch for a new online banking marketing campaign.

Wago was in charge of the guerrilla portion, where a team of people put on costumes, walk around KL city with a variation of placards. This included busy streets and train rides.

The project included producing costumes, training the talents, mapping the route, producing a video and leading the project.

By personifying internet banking in a guerilla manner, we raised curiosity and interest that supported the official launch of the banks new icon.